We will start by fully understanding your business questions and then crafting a holistic solution, whether it include fielding qualitative research, quantitative research or synthesizing what you already have.
Our QUALITATIVE RESEARCH uses creative techniques to keep participants engaged and go deeper. So, don't be surprised if our recommended approach includes the use of collages, sorting exercises, mindmapping, and storytelling. And we look beyond the traditional focus group to incorporate observation, in-home interviews, shopalongs, friendship pairs, and other methods when they would add value.
We believe the key to USER EXPERIENCE RESEARCH is to start by understanding the user . . . the individual who is using your website, visiting your store, or using your service. Where will they use it? What are their expectations? What is the competitive set? Only by starting with the user in his or her natural environment can you get the right frame of reference to begin to understand their experience with your offering.